Topic
Every post on the Index about marketing leadership.
Joel argues that CMOs who treat AI as a backend IT matter forfeit strategic advantage. Joel says a luxury client improved targeting and retention once machine learning moved into consumer behavior analysis and became part of marketing strategy.
By Joel Breen
Dahv argues that performance marketers who rely on familiar channels overlook the new media landscape. Wendy's hiring of a former McDonald's CMO for growth serves as an example of a brand breaking from the past rather than clinging to it.
Dahv argues that using a CEO as the brand's public face is a strategic pivot with real upside in storytelling. The risks are brand identity blurring into the leader's charisma and credibility depending on one reputation, so alignment has to be right.