Consulting
Helps CEOs, founders and investors find what limits revenue growth and plan a fix
“The assumption that AI can replace sales teams is flawed; AI is a tool, not a substitute.”
Joel Breen helps CEOs, founders and investors identify what is limiting revenue growth and build a practical plan to address it. He does this through Breen Growth Advisors, an operator-led advisory firm. Joel also advises M-Squared as Strategic Growth Advisor and Kirk Tech Solutions on enterprise go-to-market strategy.
Posts by Joel, updated as new ones publish.
Joel argues that founders chasing AI hype overlook underfunded sales teams as the real constraint on revenue. AI generates insights, but without enough capable salespeople to act on them, those insights go unused and growth stalls.
Read the full post →Joel argues that Instagram's focus on live video ads makes static, traditional strategies a liability. At a mid-sized retailer, moving from print and TV to live video as the core of the strategy lifted engagement noticeably.
Read the full post →Joel argues that consumer attention is quietly moving to ChatGPT while many marketers cling to traditional ad platforms. Teams experimenting with conversational AI report deeper engagement, and Joel sees the shift from static ads to dynamic conversations as the key change.
Read the full post →Joel argues that marketers clinging to outdated metrics miss shifts in how people buy, and that comfort with familiar measures is costly. He points to an apparel brand whose last-click view hid the early influence of its social campaigns until multi-touch attribution revealed it.
Read the full post →