Performance marketers stuck in outdated channels are ignoring the new media landscape—it's like playing poker with a deck missing its aces.
When I saw Wendy’s bold move hiring an ex-McDonald’s CMO for growth, it made me think of the stark contrast between daring innovation and the complacency of sticking to the known.
Staying with familiar strategies might feel safe, but it blindsides marketers to the dynamic shifts happening now. The cost isn't just missing out on potential wins but losing relevance as brands like Wendy’s redefine their playbooks.
Wendy's decision to hire outside the industry showed that clinging to the past means missing the future entirely.