Marketing & Advertising
Tests SEO and search tactics across 900+ websites to see what works
Jerry says Reddit's search ads are Reddit's answer to falling referral traffic, not proof that advertisers should follow. Buyer intent doesn't guarantee profit, so Jerry recommends a small test with a fixed budget and a known acceptable customer cost.
Jerry says big decisions need two questions: "And do what?" to test the alternative, and "And then what?" to trace the consequences. Analysis often stops at the first result, but what follows can make or break the choice.
Jerry questions media claims that Meta's faster ad growth over Google reflects a shift to chatbots, noting Google's paid search clicks rose 8%. Jerry advises reviewing organic traffic, Search Console, AI referrals, and conversion by source before moving budgets.