Marketing & Advertising
Tests SEO and marketing tactics across 900+ sites to see what works
“A smaller traffic source that converts better may be worth more than a larger one.”
Jerry West has spent more than three decades in digital marketing, starting with SEO in 1996 and founding his own agency in 1998. He tests optimization strategies across a network of more than 900 websites and domains. Jerry now advises businesses on organic visibility amid AI-generated search results.
Posts by Jerry, updated as new ones publish.
Jerry argues that media claims tying Google's slower growth to chatbot adoption are not backed by the numbers, especially since paid search clicks rose. He urges marketers to review Search Console, AI referrals, and conversion data by source before changing budgets.
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