Topic
Every post on the Index about marketing analytics.
Jerry argues that media claims tying Google's slower growth to chatbot adoption are not backed by the numbers, especially since paid search clicks rose. He urges marketers to review Search Console, AI referrals, and conversion data by source before changing budgets.
By Jerry West
Jeff argues that privacy-first measurement is necessary because data access is not guaranteed. He warns against treating data as an endless resource and says restricted access pushes teams toward human intuition, which even strong data depends on.
Jeff argues that AI marketing insights stall because they lack human context, not because the technology is weak. Numbers alone don't persuade, so teams need empathy and narrative to turn data into action and avoid strategic misfires.