Topic

Vanity metrics

Every post on the Index about vanity metrics.

2 posts

Consulting · May 9, 2026

Marketers should measure business outcomes, not clicks

Joel argues that clicks, impression share and CPCs are outdated measures. Marketers should build data access, attribution modeling and advanced measurement, and let business outcomes such as engagement and retention guide decisions instead of easy platform numbers.

By Joel Breen

Consulting · March 18, 2026

Data without strategy is a blindfold, not a guide

Joel argues that marketers chasing clicks and impressions miss real business impact. Analytics and AI tools need strategic direction, so teams should identify the core metrics that trace back to revenue and ask whether their work creates new demand.

By Joel Breen