Topic

Measurement

Every post on the Index about measurement.

2 posts

Marketing Measurement · May 15, 2026

AI ad tools need human strategy to deliver

Todd argues that sophisticated AI ad tools are stalling because of algorithmic complexity and steep learning curves. Over-reliance on AI risks campaigns that lack human touch, so data must be paired with creativity and strategic integration.

By Todd Kirk

Consulting · March 17, 2026

AI exposes bad marketing strategy faster, it doesn't fix it

Joel argues that heavy spending on AI and analytics tools is outpacing the strategy needed to use them. Without clear goals, financial definitions of success, and a link from analytics to decisions and outcomes, teams get more dashboards and less clarity.

By Joel Breen