Topic

Marketing AI

Every post on the Index about marketing ai.

2 posts

Consulting · June 6, 2026

CMOs need adaptive AI systems, not static models

Joel argues that treating AI models as a one-time deployment is a trap. Static models stagnate and leave brands blindsided when data changes, while systems that learn and adjust spot trends earlier and let CMOs shift strategy in real time.

By Joel Breen

Marketing Measurement · March 6, 2026

AI in marketing needs constant vigilance to avoid chaos

Anthony says AI improves ad targeting, content and personalization but adds complexity. Weak integration builds cultural debt and unchecked tools cause decision paralysis, so marketers must weigh efficiency against hidden pitfalls and keep their tech stack adaptable.

By Anthony Pitts