Marketing Measurement
Builds attribution and measurement systems for growth at scale
“But here's the tradeoff: Without clear strategy, data might overwhelm rather than inform.”
Anthony Pitts is Chief Growth Officer at Speed Labs and formerly VP of Acquisitions at DraftKings, where the business grew from roughly 650 paying customers to more than 2 million in under four years. Anthony's work centers on attribution frameworks, tracking from first conversion through lifetime value, and budget allocation tied to real business impact.
Posts by Anthony, updated as new ones publish.
Anthony sees the Amazon and LinkedIn partnership as a way to target professionals precisely, through tailored connected TV ads and real-time insights. Anthony cautions that data without a clear strategy can overwhelm, so goals should be aligned with the tools.
Read the full post →Anthony argues that digital video spend is surging while local digital ad growth slows in mature markets. Without strategic alignment, innovation creates chaos. Anthony says adapting means integrating real-time insights, and that tailoring AI to strategy produced measurable growth.
Read the full post →Anthony argues that mature markets push advertisers to pay for outcomes instead of impressions. Strategies that don't adapt quickly risk irrelevance, and real-time data keeps decisions from lagging and opportunities from slipping away.
Read the full post →Anthony argues that AI is changing how organizations plan, and marketers need strategy to guide the technology. Anthony recommends tying AI to defined goals, using its insights to close gaps, and relying on real-time data to adjust quickly.
Read the full post →