Marketing Measurement · AI in marketing

Marketing strategy must lead AI technology

In short Marketing teams should align AI with clear goals and use its insights to fix gaps, so strategy steers the technology rather than the reverse.

By ·

When AI starts shaping classified defense strategies while boosting Amazon's Q1 ad spend by 22%, where's your marketing headed?

AI isn’t just a buzzword; it's a catalyst for change.
Defense departments and Amazon are redefining their playbooks. 📈

For us, this means strategy must lead technology.
- Align AI with your clear goals, or risk chaos.
- Use AI insights to spot and fix gaps, not expose them.

If we don’t adapt, we get left behind.
Real-time data lets us pivot with precision.

Is your strategy ready to harness AI's power?
Or are you still just a step behind?

I've seen clear alignment transform weaknesses into growth.
Let's make sure we're steering the AI ship, not just passengers.

Originally posted on LinkedIn →

Topics AI in marketing · Marketing strategy · Real-time data

Anthony Pitts

About the author

Anthony Pitts

Builds attribution and measurement systems for growth at scale

Anthony Pitts is Chief Growth Officer at Speed Labs and formerly VP of Acquisitions at DraftKings, where the business grew from roughly 650 paying customers to more than 2 million in under four years. Anthony's work centers on attribution frameworks, tracking from first conversion through lifetime value, and budget allocation tied to real business impact.

More from Anthony →

Work with Anthony

Send a message through the Index. Anthony replies directly.

Your message is emailed to Anthony. We don't share your address with anyone else.