Topic
Every post on the Index about digital advertising.
Dahv argues that performance marketers who stick to digital ads overlook a B2B shift toward experiential events. Drawing on a software client that hesitated until a competitor's live showcase drew engagement, Dahv says in-person experiences build more authentic connections.
Joel argues that investors overlook Europe because of past U.S. dominance and assumptions about regulation. TikTok's expansion there suggests a less saturated market, receptive to creative ad formats, and that adaptive strategies matter more than static assumptions.
By Joel Breen
Todd argues that eMarketer's projection of Meta passing Google in ad revenue reflects a real market shift driven by AI personalization. Marketers should align their ad budgets with AI advances, and Todd's company is retooling its platform accordingly.
By Todd Kirk
Todd argues that the TikTok and HubSpot integration changes how marketing insights are gathered and used, combining social reach with CRM precision. He warns that teams who delay risk irrelevant campaigns as competitors move ahead and ad spending grows.
By Todd Kirk