Topic
Every post on the Index about digital marketing.
Joel argues that marketers sticking with traditional Google Ads are overlooking Gemini's fast-growing user base. Drawing on a SaaS client, Joel says adding Gemini improved click-through, acquisition and engagement, and that staying static costs more than trying a new platform.
By Joel Breen
Jeff argues that marketers dependent on Google traffic are losing leads while TikTok creators capture engagement. He saw a 40% drop in Google traffic and says too few marketers grasp the urgency of diversifying, pointing to TikTok's Disney+ collaboration as evidence.
Dahv argues that blending data with storytelling makes growth something customers feel at every touchpoint. Pointing to pauses in X's creator revenue-sharing, Dahv says marketers should listen to their audience, find the stories in the data, and adapt quickly.