Marketing & Advertising · Digital marketing

Marketers who rely on Google traffic risk losing leads to TikTok creators

In short Marketers who depend on Google traffic are losing leads and should diversify across platforms, because creators on TikTok are capturing the next wave of audience engagement.

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Digital marketers banking on Google traffic are hemorrhaging leads while TikTok creators are quietly capturing audience engagement.

When I saw Google's traffic plunge by 40%, what struck me was how few marketers grasp the urgency of diversifying platforms.

TikTok's collaboration with Disney+ is just the latest sign that creators are driving the next wave of audience engagement.

Originally posted on LinkedIn →

Topics Digital marketing · Platform diversification · Search traffic · Creator economy

Jeff Greenfield

About the author

Jeff Greenfield

Builds privacy-first attribution platforms to help marketers prove their impact

Jeff Greenfield has spent two decades creating marketing campaigns and built one of the first multi-touch attribution platforms in 2008. It earned MRC Accreditation and grew 171% YoY before his 2019 exit. In 2022, Jeff launched Provalytics, a privacy-first attribution platform delivering 15-25% ROI growth without user-level data.

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