Topic

Business strategy

Every post on the Index about business strategy.

2 posts

Marketing Measurement · April 30, 2026

AI only pays off when tied to clear strategic goals

Anthony argues that Amazon's AI pivot is a strategic move, not hype, and that AI changes market strategy when it is integrated with purpose. Without clear goals and rapid adaptation, it exposes operational weaknesses instead of producing innovation.

By Anthony Pitts

Consulting · March 19, 2026

Strategy, not AI or data, drives real growth

Joel argues that data and AI do not create growth without a strategic framework. Tools without clear goals just report faster on irrelevant metrics, so teams should question traditional metrics and focus on KPIs that reflect real business impact.

By Joel Breen