Topic
Every post on the Index about ai strategy.
Anthony argues that AI works like a lens: it sharpens results where a clear strategy guides it and magnifies noise where none exists. Anthony says marketers should define AI's role against core objectives before investing, or risk misaligned spending.
Anthony argues that court rulings and rising competition, including Meta's Muse Spark launch, are reshaping AI. Brands that anticipate regulatory change instead of reacting to it can turn risk into advantage.
Anthony argues that AI without a clear strategy produces chaos rather than innovation. Real advantage comes from transforming how a business works, and adapting strategy matters more than adding technology.
Joel argues that AI used in isolation from organizational culture builds up "culture debt," trading long-term brand values and team morale for short-term gains. Joel says aligning AI with human values, and using real-time corrections, protects marketing ROI.
By Joel Breen