Topic

Ad testing

Every post on the Index about ad testing.

2 posts

Marketing & Advertising · November 4, 2026

Test new ad placements before moving your budget

Jerry says Reddit's search ads are Reddit's answer to falling referral traffic, not proof that advertisers should follow. Buyer intent doesn't guarantee profit, so Jerry recommends a small test with a fixed budget and a known acceptable customer cost.

By Jerry West

Consulting · March 23, 2026

AI scales creative strategy, it can't replace it

Joel argues that AI is strong at iteration but does not originate breakthrough ideas. Brands without a real creative strategy will only fail faster at scale. Winning teams pair human-led strategy with AI-accelerated testing and optimization against real outcomes.

By Joel Breen