Topic

TV advertising

Every post on the Index about tv advertising.

2 posts

Marketing & Advertising · June 4, 2026

Performance marketers relying only on TV miss YouTube's audience

Dahv argues that performance marketers who rely purely on TV overlook YouTube's growing influence. A B2C client that added strategic YouTube content alongside TV found that TV delivered visibility while YouTube opened a dialogue with viewers.

By Dahv Greenfield

Marketing Measurement · March 27, 2026

TV advertising is adopting TikTok's pace, so strategy must adapt

Anthony argues that TV is borrowing TikTok's tempo, as shown by Uproxx making TikTok-ready shows aimed at TV ad budgets. Anthony says marketers need agile systems and clear strategy, especially as AI tools compete for ad dollars.

By Anthony Pitts