Topic

Streaming advertising

Every post on the Index about streaming advertising.

2 posts

Marketing Measurement · June 26, 2026

Marketing should be measured as a system, not by channel

Todd uses Walmart's acquisition of Vibe to argue that media, commerce and analytics are merging into one system. He says modeling all investments together, rather than channel by channel, shows which ones amplify others and which add little incremental value.

By Todd Kirk

Marketing & Advertising · March 22, 2026

Brand stories must pair real-time data with streaming creativity

Dahv sees TikTok-style creators bringing brand stories to streaming as an opening for performance marketers. The argument is that real-time data should guide creative narratives, and brands that fail to adapt quickly risk losing their stories' impact.

By Dahv Greenfield