Dahv argues that AI Max marks a major change in search strategy and that sticking with older tools invites irrelevance. Dahv presents real-time data as the key advantage and urges readers to adopt AI Max now.
Anthony argues that TikTok's move into search means data-driven marketers must adapt. Anthony calls for bite-sized content, optimization for TikTok's algorithm, and use of its analytics, and says ignoring the platform risks losing a large audience.