Topic

Revenue strategy

Every post on the Index about revenue strategy.

2 posts

Consulting · May 7, 2026

AI should be the foundation of your revenue strategy

Joel argues that AI agents now take action rather than just converse, and that marketers who keep outdated tactics or make excuses will lose ground. He frames AI as the base of revenue strategy and urges teams to adapt today.

By Joel Breen

Consulting · April 7, 2026

AI insights only matter once they become revenue

Joel argues that AI's real potential lies in converting insights into revenue, not in the algorithms themselves. The bottleneck is execution, and brands that act swiftly on what AI surfaces will move ahead of those stuck analyzing.

By Joel Breen