Topic

Retail marketing

Every post on the Index about retail marketing.

2 posts

Consulting · September 19, 2026

First-party data beats third-party data for marketing insight

Joel argues that CMOs who lean on third-party data overestimate its breadth and miss the depth of first-party insights. He cites a retail team whose engagement strategy improved after switching, revealing overlooked consumer behavior patterns.

By Joel Breen

Marketing & Advertising · August 26, 2026

Safe brand narratives lose audiences to bolder purpose

Dahv argues that retailers assume a consistent, risk-averse message keeps their audience, but consumers increasingly want a daring, authentic voice. Brands that tie storytelling to causes their audience cares about see more engagement and loyalty.

By Dahv Greenfield