Topic
Every post on the Index about personalization.
Joel argues that CMOs who rely on third-party data wrongly assume it gives a broader view. He says first-party campaign insights offer more depth, and that a retail team's switch revealed overlooked consumer patterns and produced more effective campaigns.
By Joel Breen
Joel argues that CMOs who bet solely on influencer ads overlook automated personalization. Drawing on a retail client whose engagement plateaued, Joel says blending influencer appeal with tailored, data-driven experiences restored sales growth and loyalty.
By Joel Breen
Dahv argues that the combination of CTV and Gen AI is reshaping media, and that creative storytelling now has to be joined with data analytics. Teams that stay static risk plateauing, so Dahv urges using Gen AI for personalized content and CTV for real-time engagement.
Joel argues that marketers who rely on clicks, views and impressions are falling behind. He says the advantage lies in predictive analytics and personalization at scale, backed by strategy and frameworks that turn data into actionable insight rather than noise.
By Joel Breen