Topic
Every post on the Index about marketing metrics.
Jeff compares digital attribution to a puzzle whose pieces keep changing shape, in an industry that is always shifting. The answer, Jeff says, is to put outcomes ahead of clicks and choose metrics that show impact instead of activity.
Joel argues that raw data has value only once it is turned into insight and combined with human creativity. He says top performers act on AI insights and predictions, and that sticking with the status quo means gambling without an edge.
By Joel Breen
Joel argues that marketers who rely on clicks, views and impressions are falling behind. He says the advantage lies in predictive analytics and personalization at scale, backed by strategy and frameworks that turn data into actionable insight rather than noise.
By Joel Breen
Joel argues that data and AI do not create growth without a strategic framework. Tools without clear goals just report faster on irrelevant metrics, so teams should question traditional metrics and focus on KPIs that reflect real business impact.
By Joel Breen
Joel argues that as AI takes over prediction and decisions, marketing metrics must become strategic insight rather than raw figures. AI brings precision, people bring depth, and combining the two gives boardrooms a guide to reaching their objectives.
By Joel Breen