Topic

Influencer marketing

Every post on the Index about influencer marketing.

2 posts

Consulting · June 9, 2026

Pair influencer ads with automated personalization

Joel argues that CMOs who bet solely on influencer ads overlook automated personalization. Drawing on a retail client whose engagement plateaued, Joel says blending influencer appeal with tailored, data-driven experiences restored sales growth and loyalty.

By Joel Breen

Marketing & Advertising · May 28, 2026

Brand loyalty comes from human connection, not AI media buying

Dahv argues that marketers trusting AI for media buying overlook what builds loyalty. On a fashion startup campaign, automated placements lacked emotional pull, and a shift to influencer storytelling raised community engagement.

By Dahv Greenfield