Topic

Human oversight

Every post on the Index about human oversight.

2 posts

Marketing Measurement · May 22, 2026

Test AI advertising tools before trusting them with campaigns

Todd argues that marketers who trust AI ad tools without validating results miss changes in customer behavior. Human oversight, or a dedicated analytics platform, is still needed to interpret outputs and keep campaigns aligned with shifting customer needs.

By Todd Kirk

Marketing Measurement · April 27, 2026

AI should generate options while humans weigh them

Todd argues that organizations should check whether their strategies are ready before adopting AI. AI can produce options, but data scientists must weigh them, verify results rigorously, and keep human judgment central as data infrastructure and analytics frameworks adapt.

By Todd Kirk