Topic
Every post on the Index about human judgment.
Todd argues that as AI takes over most tasks, people's value lies in intuition, creativity and strategic foresight. He says leaning too heavily on automation sidelines the human touch, and that the best strategies come when imagination meets data.
By Todd Kirk
Joel argues that as AI takes over prediction and decisions, marketing metrics must become strategic insight rather than raw figures. AI brings precision, people bring depth, and combining the two gives boardrooms a guide to reaching their objectives.
By Joel Breen
Joel argues that media planning should move from static plans to adaptive systems where AI analyzes signals and reallocates budget live. Without a supporting culture and operating model, though, the tools go unused, so humans must still decide how aggressively to act.
By Joel Breen