Topic
Every post on the Index about customer loyalty.
Dahv argues that retailers assume a consistent, risk-averse message keeps their audience, but consumers increasingly want a daring, authentic voice. Brands that tie storytelling to causes their audience cares about see more engagement and loyalty.
Joel argues that CMOs who bet solely on influencer ads overlook automated personalization. Drawing on a retail client whose engagement plateaued, Joel says blending influencer appeal with tailored, data-driven experiences restored sales growth and loyalty.
By Joel Breen
Dahv argues that performance marketers tied to rigid narratives are overlooking micro-dramas on TikTok. These short stories capture emotional engagement and loyalty, and brands that treat them as quirks risk losing touch with their audience.
Dahv argues that marketers underestimate fan-driven narratives, pointing to the box office success of 'The Mandalorian and Grogu'. Teams that treat fans as active participants in the story, rather than consumers, see stronger loyalty and engagement than those relying on traditional marketing.