Topic

Customer journey

Every post on the Index about customer journey.

2 posts

Marketing Measurement · July 21, 2026

Measure customer response, not channel performance

Todd argues that the brand versus performance debate is really investments versus customers. Channels, price, distribution and promotions interact along the buying journey, so AI should help optimize them as one connected system rather than speed up media optimization alone.

By Todd Kirk

Marketing & Advertising · July 21, 2026

Integrate brand and performance instead of choosing a side

Dahv argues that the brand versus performance debate misses the point. Teams that tie brand narratives to performance data turn interest into loyalty, while siloed roles leave engagement unconverted. Dahv cites a direct-to-consumer brand that doubled its growth this way.

By Dahv Greenfield