Topic

Consumer behavior

Every post on the Index about consumer behavior.

2 posts

Marketing & Advertising · May 12, 2026

Behavior-driven ad targeting is becoming a strategic necessity

Dahv points to platforms like Prime Video adapting ads in real time based on what viewers have already seen. Dahv argues that putting consumer behavior at the center of ad strategy lets brands tailor resonant messages, and that ignoring it risks irrelevance.

By Dahv Greenfield

Consulting · April 6, 2026

Marketing strategy built on 2010 playbooks is heading for irrelevance

Joel argues that 2010-era marketing tactics are obsolete now that AI can evaluate consumer behavior almost instantly and anticipate shifts. He says hesitating puts profits and relevance at risk, and that evolving means turning unpredictability into opportunity.

By Joel Breen