Topic

Consumer attention

Every post on the Index about consumer attention.

2 posts

Consulting · September 27, 2026

ChatGPT is becoming the new battleground for consumer attention

Joel argues that consumer attention is quietly moving to ChatGPT while many marketers cling to traditional ad platforms. Teams experimenting with conversational AI report deeper engagement, and Joel sees the shift from static ads to dynamic conversations as the key change.

By Joel Breen

Marketing & Advertising · April 7, 2026

Brand stories capture attention when creativity is fueled by data

Dahv uses the Artemis II astronauts' iPhone images of Earth as a metaphor for brand storytelling. The argument is that stories connect brands to consumers, attention keeps shifting, and creativity backed by data is what lets a brand adapt and hold attention.

By Dahv Greenfield