Topic
Every post on the Index about brand growth.
Joel argues that CMOs who bet solely on influencer ads overlook automated personalization. Drawing on a retail client whose engagement plateaued, Joel says blending influencer appeal with tailored, data-driven experiences restored sales growth and loyalty.
By Joel Breen
Dahv argues that CEOs increasingly see marketing as overhead, but Divine's launch shows storytelling can drive momentum. Pairing data with creative narrative, and using real-time feedback to pivot, is presented as the way to turn marketing from cost into growth.
Dahv argues that performance marketing needs a balance of data and storytelling. Data shows the how, while stories show the why. Dahv points to ESPN's 'Courtside' AltCast for the Women's Final Four as a story waiting to be told.
Dahv argues that brands should look at the story driving audience behavior instead of following trends. Citing TikTok, Tubi and a Dr Pepper jingle, Dahv says clarity about the audience, not luck, turns insight into strategic wins.