Dahv argues that real-time data is a core growth strategy rather than a passing trend, and that ignoring it invites decline. Dahv recommends using agentic AI to interpret live data streams and reworking campaigns around live insights.
Dahv argues that data is only as useful as the story told with it. As digital marketing shifts toward agentic AI, Dahv says campaigns should use AI insights to rethink audience engagement and strengthen brand narratives.
Joel argues that flat marketing ROI comes from old playbooks, not weak teams. He says agentic AI only pays off when it fits organizational culture, and that misaligned AI creates culture debt and risks team harmony.