Advertisers continue to dance around with traditional channels, but the game is rapidly changing.
LinkedIn and Amazon are rewriting the B2B advertising playbook in real-time. The game is definitely changing for everyone. These two have stepped onto the court with fresh strategies for CTV ads targeting professionals:
- CTV spending is projected to surpass $27 billion this year
- Investment is in unprecedented targeting precision for professionals
- Those that don't adapt risk missing the critical window of opportunity
The future of B2B advertising is here. However, aggregate models that fuel most MMM solutions are going to contribute to missing out. The change is not just about new platforms. It is about actionable insights at a granular level to drive ROI.
When your measurement provides insights into the effectiveness and efficiency of unique combinations campaigns, audiences, creatives, publishers, formats, geographies, and placements like Provalytics offers, your brand team is setting trends instead of following them.
I've learned in the trenches with our CEO, Jeff Greenfield, about how to see media from both the supply side and the demand side. Blending that knowledge with precise targeting and of human intuition and precise targeting is where the magic happens.
Jeff can definitely tell you a little something about magic. Let us help prove you impact in a cookie-less and soon click-less world.
Cheers
Todd