Topic

Social platforms

Every post on the Index about social platforms.

2 posts

Marketing & Advertising · May 15, 2026

Brands should pair YouTube-style storytelling with real-time data

Dahv argues that LinkedIn could take cues from YouTube's storytelling, and that brands should blend authentic narrative with live engagement data, as Heineken does around the World Cup. Dahv says marketers who ignore this shift risk falling behind.

By Dahv Greenfield

Marketing & Advertising · May 8, 2026

Genuine storytelling beats chasing trends and impressions

Dahv argues that brands succeed through honest storytelling rather than trend-chasing or impressions alone. Dahv points to TikTok's out-of-phone campaigns as a sign that new platforms demand fresh engagement tactics, and says old methods alone risk irrelevance.

By Dahv Greenfield