Topic

Short-form video

Every post on the Index about short-form video.

2 posts

Marketing & Advertising · June 5, 2026

Marketers should follow audiences to YouTube Shorts

Dahv argues that treating traditional media as the safe default is misleading. After seeing YouTube Shorts pass Netflix in screen time, Dahv recalls a campaign that gained traction only once it moved to short-form video while traditional channels underperformed.

By Dahv Greenfield

Marketing & Advertising · May 2, 2026

A revived Vine could reward brands that adapt quickly

Dahv asks whether a revived Vine could reshape marketing the way TikTok did. The argument is that brands should favor platforms with viral growth potential, use real-time data, and tell relatable stories quickly, or risk being left behind.

By Dahv Greenfield