Topic

Real-time marketing

Every post on the Index about real-time marketing.

2 posts

Marketing Measurement · June 16, 2026

Use World Cup search data to adapt engagement continuously

Todd argues that brands treat the World Cup as an isolated promotional moment when search data could guide real-time adjustments. He says continuous use of emerging search trends keeps audiences engaged beyond the event, even for brands that are not FIFA sponsors.

By Todd Kirk

Marketing & Advertising · May 4, 2026

Marketers should catch momentum rather than create it

Dahv argues that timing defines a brand's trajectory and that marketers should catch moments of momentum rather than try to create them. Staying agile and ready to pivot turns small wins into larger campaigns.

By Dahv Greenfield