Topic
Every post on the Index about privacy-first measurement.
Jeff says Apple's latest crackdown on fingerprinting and identity-stitching continues a decade-long push away from user-level tracking. He argues that advertisers still relying on stitched user paths are exposed and should move to aggregated, incremental measurement.
Jeff argues that privacy-first measurement is necessary because data access is not guaranteed. He warns against treating data as an endless resource and says restricted access pushes teams toward human intuition, which even strong data depends on.
Jeff argues that clicks are now only part of measurement, and that privacy-first approaches are reshaping digital strategy. He says teams must turn numbers into narratives and keep AI-driven insights privacy compliant to build trust and stay relevant.