Dahv argues that renaming ads people want to watch changes nothing about the goal. Teams should settle the desired viewer action, the measures beyond views, and how each channel is read before launch, so creative and data both get their due.
Dahv sees Facebook's link-charging on Pages as a warning to brands that treat organic reach as a growth guarantee. A retailer that lost visibility after algorithm changes moved to targeted paid campaigns and got steadier, more scalable traffic.