Topic

Marketing creativity

Every post on the Index about marketing creativity.

2 posts

Marketing Measurement · May 26, 2026

AI automation frees marketing teams for creative strategy

Todd argues that marketers who cling to familiar workflows for fear of losing control miss out. At Provalytics, automating routine data work let a smaller agency's analysts support strategy, and its brands noticed more creative campaigns.

By Todd Kirk

Marketing & Advertising · April 7, 2026

Brand stories capture attention when creativity is fueled by data

Dahv uses the Artemis II astronauts' iPhone images of Earth as a metaphor for brand storytelling. The argument is that stories connect brands to consumers, attention keeps shifting, and creativity backed by data is what lets a brand adapt and hold attention.

By Dahv Greenfield