Topic

Human intuition

Every post on the Index about human intuition.

2 posts

Marketing Measurement · April 16, 2026

AI can inform marketing strategy but not replace human judgment

Todd uses Starbucks' AI drink predictions to ask whether algorithms can capture the subtleties of human-driven strategy. He argues that data models are approximations, and that marketers who rely only on them risk losing human connection. AI should enhance decisions, not replace them.

By Todd Kirk

Marketing & Advertising · April 16, 2026

Privacy-first measurement is the only way forward

Jeff argues that privacy-first measurement is necessary because data access can be taken away, and treating data as limitless is risky. Restrictions push teams toward what matters, and Jeff says even strong data falls flat without human intuition.

By Jeff Greenfield