Topic

Event marketing

Every post on the Index about event marketing.

2 posts

Marketing Measurement · June 16, 2026

Use World Cup search data to adapt engagement continuously

Todd argues that brands treat the World Cup as an isolated promotional moment when search surges offer continuous data. Todd says adapting strategies in real time to emerging search trends produces more relevant content and lasting engagement, even for brands that aren't FIFA sponsors.

By Todd Kirk

Marketing & Advertising · June 12, 2026

Creator-driven storytelling beats static content strategies at the World Cup

Dahv argues that marketers who stick to familiar content playbooks during events like the World Cup miss out on authentic storytelling. Brands that shifted to creator-driven narratives saw higher audience loyalty and engagement than controlled messaging delivered.

By Dahv Greenfield