Topic

Digital strategy

Every post on the Index about digital strategy.

2 posts

Marketing & Advertising · April 17, 2026

Google's AI Max could make legacy attribution strategies obsolete

Jeff warns that Google's AI Max could quickly sideline legacy attribution tools and put unadapted strategies at risk. He draws on a past case of strong data going unused for lack of narrative, and urges marketers to innovate with intuition.

By Jeff Greenfield

Marketing & Advertising · April 4, 2026

Privacy-first measurement is replacing click counting in digital strategy

Jeff argues that clicks are now only part of measurement, and that privacy-first approaches are reshaping digital strategy. He says teams must turn numbers into narratives and keep AI-driven insights privacy compliant to build trust and stay relevant.

By Jeff Greenfield