Topic
Every post on the Index about data storytelling.
Jeff warns that Google's AI Max could quickly sideline legacy attribution tools and put unadapted strategies at risk. He draws on a past case of strong data going unused for lack of narrative, and urges marketers to innovate with intuition.
Jeff argues that AI marketing insights stall because they lack human context, not because the technology is weak. Numbers alone don't persuade, so teams need empathy and narrative to turn data into action and avoid strategic misfires.
Jeff argues that clicks are now only part of measurement, and that privacy-first approaches are reshaping digital strategy. He says teams must turn numbers into narratives and keep AI-driven insights privacy compliant to build trust and stay relevant.