Topic

Data science

Every post on the Index about data science.

2 posts

Marketing Measurement · April 27, 2026

AI should generate options while humans weigh them

Todd argues that organizations should check whether their strategies are ready before adopting AI. AI can produce options, but data scientists must weigh them, verify results rigorously, and keep human judgment central as data infrastructure and analytics frameworks adapt.

By Todd Kirk

Marketing Measurement · April 25, 2026

AI speeds up marketing analytics but human insight must stay

Todd, a longtime skeptic, says GPT5.5 looks like a real step forward for marketing analytics at Provalytics because it processes large datasets quickly and frees the data science team for algorithm work. He insists human insight must still guide the narrative.

By Todd Kirk