Dahv points to ESPN's "Courtside" format for the Women's Final Four as a strategic shift rather than just a new broadcast. Dahv argues that real-time insights and alternative formats help reach diverse audiences, and that ignoring hidden patterns means stalled growth.
Dahv argues that the rivalry between TikTok and Meta favors marketers skilled at cross-platform storytelling. He recommends aligning content across both platforms and using AI tools to adapt narratives quickly, accepting creative agility over rigid campaigns as the tradeoff.