Topic

Creativity in marketing

Every post on the Index about creativity in marketing.

2 posts

Marketing Measurement · April 27, 2026

Insight only matters when it turns into action

Todd argues that gathering insights is not enough if they sit idle. Data should guide marketing, but creativity and intuition turn it into strategy that drives engagement and conversion, and relying on data alone risks stagnation.

By Todd Kirk

Marketing & Advertising · March 28, 2026

Creativity can outweigh budget in brand differentiation

Dahv argues that marketers should look for unconventional, nearly free ideas instead of chasing likes. Dahv cites an anti-AI content campaign by Pamela Anderson and Aerie as evidence that creativity can matter more than budget.

By Dahv Greenfield