Topic

Content marketing

Every post on the Index about content marketing.

2 posts

Marketing & Advertising · October 6, 2026

Marketers should adapt to YouTube Shorts favoring original creators

Jeff argues that marketers stuck on traditional metrics and established channels are missing YouTube's shift toward original creators. Brands that work with new creators on Shorts-specific content see stronger engagement, and originality now separates winners from the rest.

By Jeff Greenfield

Marketing & Advertising · June 29, 2026

AI-only content misses the human stories that convert

Dahv argues that marketers who rely only on AI-generated content lose the human stories that drive engagement. He points to an agency whose results stalled on algorithms and recovered after it put authentic storytelling back at the center.

By Dahv Greenfield