Dahv argues that brand longevity comes from listening, letting real-time data shape narratives and taking creative risks. Strategy that only celebrates history falls behind; it must anticipate what consumers will expect next.
Dahv argues that AI bots curating purchases create a new, unscripted competition among brands. Marketers who turn real-time consumer data into insight and rework their storytelling will lead, while those who hesitate risk disappearing into the noise.