Dahv argues that renaming ads people want to watch changes nothing about the goal. Teams should settle the desired viewer action, the measures beyond views, and how each channel is read before launch, so creative and data both get their due.
Dahv argues that media buyers who rely only on traditional metrics overlook what shoppable AI data can show. In Dahv's experience, adding it to campaigns uncovered niche audience segments that conventional methods missed, making avoidance of new methods limiting rather than cautious.